Understand every interaction from one Dashboard
Monitor activity across your Tags and GS1 Digital Links. See how often they are accessed, when scans happen, and where your digital experiences reach people.
The TagLink Dashboard brings your scan analytics together in one place. Use it to follow activity over time and understand how people access your connected products, content, and campaigns.
What can you see in the Dashboard?
Total scans
The total number of recorded scans for your Tags and GS1 Digital Links in the selected period.
Unique scans
Scans attributed to distinct users or devices in the selected period. This is an analytics measure, not a count of identified people.
Peak hours
The times of day when scan activity is highest.
Geographic origin
The geographic areas associated with recorded activity. Use these figures to identify broad patterns, not the exact location of each person.
Device type
The types of devices used to access your Tags and Digital Links.
Together, these metrics show how many interactions occur, when they happen, and how people access your digital content.
Choose a time range with Scan Trends
Use Scan Trends to select the period you want to analyze. The selected time range applies to the values and statistics displayed throughout the Dashboard.
For example, you can view activity for a campaign period, then select another period to see how the displayed values change. Always check the selected range before interpreting a metric: a scan count has meaning only in the context of its reporting period.
How to interpret your scan data
- Check total scans to understand overall activity.
- Look at unique scans for another view of how widely your Tags and Digital Links are being accessed.
- Explore peak hours, geographic origin, and device type to find patterns relevant to your project.
If scan activity rises during a product launch, select that period and check when and where activity was recorded. These figures describe interactions with your Tags and Digital Links; they do not, on their own, establish why activity changed or whether someone completed a business goal.
What is the current scope of the Dashboard?
The Dashboard provides an aggregated overview of Tag and GS1 Digital Link activity. Its available metrics support day-to-day monitoring and an initial interpretation of usage trends.
To evaluate a specific campaign or product, select the relevant time range and interpret these figures alongside the other information available for your project.